How Search Engines Work
So you have decided to become a part of the World Wide Web. First of
all, welcome. Secondly, prepare to be educated. Now that you have
entered the exciting life of website building, it is crucial you come to
understand some key terms and facts. Many of us blindly create a
webpage without thinking about the entire process that happens before
getting your website available to users.
Although it may seem
easier to create an awesome page and let the search engines do the rest,
knowing how it is search engines work will actually help you create a
successful website. Learning about the algorithms used by major engines
like Google, Yahoo and Bing may seem daunting, but a simple
understanding is capable for even the newest of internet users seo in Melbourne.
The
first basic of understanding search engines is to realise their
function. In a basic explanation, search engines determine what a page
is about and how it can be useful to their internet users. How the
engines actually go about doing this is where you will start to build
your vocabulary. Many of the search engines will use computer programs
known as ‘spiders’ or ‘crawlers’ that search the web and analyse pages.
These
spiders or crawlers create an index all of these web pages according to
keywords or terms that pop up the most throughout the copy of the site.
It is these key words that will help determine the relevance of a page
when a user conducts a search. If you think about the massive amount of
websites out there, you can appreciate how big a task this really is as a
search engine can receive tens of millions of searches by users per
day.
Now a search engine may bring up a page that sheer keywords
determine is relevant, but this by no means says anything about the
quality of the page. To overcome this, many automated search engines
perform a ‘link analysis’ which checks how many other sites link back to
a particular website. The assumption is here, that a site that is liked
by numerous other pages must therefore contain quality information cheap seo in Melbourne.
By
using these methods, search engines hope to efficiently help their
users by giving them the most popular (relevant) pages in the shortest
amount of time. This is why many websites will compete for the highest
place in the search results- if you are not at the top of the list, it
is assumed your information or product is inferior to those placing
above you. With hundreds of millions of pages available on the web,
creating one that is found to be relevant and high quality is difficult.
With this simple understanding and your new appreciation of how
it is search engines work, you can now get to work on your very own
website that will be categorised and rated. By using the right strategy
and keeping the processes you have learnt in mind, it is possible that
you could build a highly successful website.